How healthy is your Google Business Profile?
Twelve honest checks, weighted the way real map-pack engagements weight them. Answer what is true today and get a score plus your three highest-leverage fixes. We do not connect to your profile and we do not pretend to scan it; this is the checklist we use, handed over.
Is your primary category the most specific one available for what you do?
e.g. "Roofing contractor", not "Contractor"; "Med spa", not "Spa"Is your profile fully complete: hours, phone, website, services, attributes, description?
every empty field is a question Google answers with a competitorDoes your profile name exactly match your real-world business name?
no added keywords, no city bolted onAre your name, address and phone identical on your website and major directories?
same format everywhere, down to suite numbersDo you have more reviews than the competitors who outrank you in the map pack?
check the three businesses above youDo you reply to every review, positive and negative, within a few days?
replies are visible to every future customerHave you added your services with descriptions and, where sane, prices?
the services module, not just the descriptionHave you uploaded real photos in the last 30 days?
jobs, team, premises; not stockAre you posting updates or offers at least a couple of times a month?
posts expire from view; cadence mattersHave you seeded and answered the Q&A section yourself?
anyone can ask and, worse, anyone can answerIs your service area or map pin exactly right?
pin on the building; service area honestDo you check profile edits monthly for Google-suggested changes?
Google and the public can edit your profileWant the human version, run against your actual profile, rankings and competitors?
Get the free human audit →Ranked. Recommended. Verified.
"Jamie is amazing. Within two weeks my business was ranked #1 organically and top 3 in the map pack. Highly recommended."
"Completely transformed our digital presence, our pressure-washing business went from invisible to the top of Google Maps in our target markets."
"The results have been outstanding. Extremely knowledgeable and responsive. I highly recommend this agency."
The GBP scorecard, answered.
Is this a real audit of my Google Business Profile?
It is a structured self-audit: the same twelve checks we run on paid engagements, weighted the way we weight them, answered by you. We do not connect to your profile, so we cannot see it; tools that claim to scan your profile without your authorization are reading public data at best. For a human-run review of the real thing, book the free audit and we will look together.
How accurate is the score?
As accurate as your answers. The weighting reflects what moves map-pack rankings in our experience and the public evidence: category and completeness first, identity consistency and reviews close behind, activity signals after that. Nobody outside Google knows exact weights, and any tool claiming to is guessing with more confidence than the evidence supports.
What are the most common failures you see?
Three repeat offenders: a generic primary category chosen years ago, review counts far below the pack leaders, and NAP inconsistencies from old addresses or tracking numbers scattered across directories. The first is a ten-minute fix, the second is a months-long campaign, and the third is tedious but mechanical. The scorecard tells you which bucket you are in.
Can a suspended profile be recovered?
Usually, but the process is slow and evidence-heavy, and prevention is far cheaper. The most common suspension triggers are name keyword-stuffing, address issues on service-area businesses, and bulk edits that trip review. If you are suspended now, that is a specific engagement rather than a scorecard exercise; call us and we will scope it honestly.
Who built this scorecard?
SEO Elite Agency, founder-led from Naples, FL. Google Business Profile management is core to our local SEO work, and the scorecard is the intake checklist from real engagements. Questions, or a score you want a second opinion on: (843) 955-7727 or hello@seoeliteagency.com.
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